Product Marketing Manager

ABOUT SORTLY

Sortly is a simple, multi-device inventory management solution. Our visual & intuitive approach to inventory enables thousands of SMBs and teams within iconic corporations, government entities, music bands & sports teams to stay on top of their consumables, assets, and material things. With over 8,000 five-star ratings in the App Store and a net promoter score greater than 55, our impressive growth has primarily been driven by organic sources and word of mouth. We are profitable, financially independent, and primed to scale within our $20B market! We are proudly a distributed and remote-first company since inception with teams across 4 countries.

OUR VALUES

Smart - We make decisions based on knowledge and understanding with the aim of creating and improving differentiated products that benefit our business and customers.

Inspiring - We embrace the spirit of entrepreneurship, taking considered risks and pushing ourselves to think boldly and creatively.

Empathetic - We are customer-centered by mission, with respect for the individual and a desire to create a great community.

Real - We seek opportunities to learn from our mistakes and successes, our colleagues and customers, and to help each other improve.

ABOUT THE ROLE

We’re seeking a Product Marketing Manager with a laser focus on sales enablement and feature-level positioning to help scale our go-to-market success. You will help bridge the gap between our Product, Sales, and Marketing teams, ensuring that every feature we release is effectively messaged, positioned, and supported with the right enablement materials to drive adoption and revenue growth.

This role is ideal for a strategic thinker who is passionate about translating complex product features into compelling value propositions, crafting sales narratives that resonate with buyers, and delivering sales tools that improve win rates. If you love working cross-functionally, diving deep into product capabilities, and creating killer content that empowers sales teams, this is the role for you.

WHAT YOU WILL DO

Sales Enablement & Feature Positioning

• Develop feature-level messaging frameworks that clearly articulate value to different customer segments.
• Create and maintain a library of sales enablement assets, including pitch decks, battle cards, one-pagers, FAQs, and demo scripts.
• Design and deliver sales training programs to ensure internal teams understand and can effectively sell the product’s latest innovations.
• Collaborate with Sales and Customer Success teams to gather feedback and refine messaging based on real-world conversations.

Go-to-Market Execution

• Lead feature launches from a product marketing perspective, ensuring all GTM teams are aligned on the features’ value and positioning.
• Conduct competitive analysis to sharpen our positioning and equip sales with differentiated messaging.
• Partner with the Director of Product Marketing to enrich Growth and Demand Gen campaigns with feature details that drive pipeline growth.

Customer & Market Intelligence

• Expand on our buyer personas to refine how we communicate feature value to different audiences and roles.
• Monitor industry trends and competitor positioning to keep our messaging relevant and impactful.
• Work with Customer Insights and Product teams to capture and leverage customer stories that validate feature value propositions.

Qualifications:

• 3-5 years of experience in B2B product marketing preferably in SaaS companies that serve multiple industries and company sizes.
• Proven ability to translate complex technical features into compelling customer-facing messaging.
• Strong experience creating sales enablement assets and training materials that drive adoption and revenue impact.
• Highly collaborative, with a track record of working effectively across Sales, Marketing, and Product teams.
• Exceptional verbal and written communication skills, with a knack for storytelling and distilling information into persuasive narratives.
• Data-driven mindset with the ability to measure the impact of sales enablement efforts and refine strategies accordingly.
• Experience with CRM, sales enablement, and marketing automation tools (e.g. HubSpot, etc.) is a plus.
• Self-starter with a passion for driving revenue growth through strategic positioning and compelling content..
• Ability to thrive in a remote-first, fast-paced environment.

WHY JOIN SORTLY

• Opportunity to work with a passionate and dedicated team
• A culture that fosters innovation, growth, and collaboration
• Competitive salary and benefits package
• Chance to make a significant impact on the future of inventory management
• Annual off-site retreats
• Home office stipend
• 401k match
• Yearly learning and development reimbursement

The salary band outlined above reflects compensation levels that are competitively benchmarked based on geographic location. Where an individual may fall within this band is determined by market data specific to their location, ensuring fairness and alignment with our compensation philosophy.