VP of Marketing

ABOUT SORTLY

Sortly is a simple, multi-device inventory management solution. Our visual & intuitive approach to inventory enables thousands of SMBs and teams within iconic corporations, government entities, music bands & sports teams to stay on top of their consumables, assets, and material things. With over 8,000 five-star ratings in the App Store and a net promoter score greater than 55, our impressive growth has primarily been driven by organic sources and word of mouth. We are profitable, financially independent, and primed to scale within our $20B market! We are proudly a distributed and remote-first company since inception with teams across 4 countries.

OUR VALUES

Smart - We make decisions based on knowledge and understanding with the aim of creating and improving differentiated products that benefit our business and customers.

Inspiring - We embrace the spirit of entrepreneurship, taking considered risks and pushing ourselves to think boldly and creatively.

Empathetic - We are customer-centered by mission, with respect for the individual and a desire to create a great community.

Real - We seek opportunities to learn from our mistakes and successes, our colleagues and customers, and to help each other improve.

About this role

Sortly is seeking a highly motivated and experienced Vice President, Marketing with a proven track record in demand generation and revenue marketing to lead the marketing team. The ideal candidate will have a minimum of 10+ years of work experience, preferably in the SaaS or technology industry, with a minimum of 3 leading teams. Reporting directly to the Chief Revenue Officer, the Vice President of Marketing will play a pivotal role in shaping Sortly's marketing initiatives and accelerating our growth trajectory.

What you’ll be doing

Marketing Strategy: Influence and contribute to the marketing strategy in collaboration with the Chief Revenue Officer to ensure alignment between marketing and sales objectives, leveraging insights and data to inform decision-making.

Demand Generation: Lead the development and execution of comprehensive demand generation strategies to drive customer acquisition, conversion, and retention.

Marketing growth: Oversee all aspects of growth marketing, including lead generation, inbound and outbound marketing campaigns, SEO/SEM, email marketing, and content marketing.

Collaboration: Collaborate closely with cross-functional teams, including Sales, Product, and Customer Success, to align marketing efforts with business objectives and revenue targets.

People Management: Manage and mentor marketing team, providing guidance, feedback, and professional development opportunities.

Marketing Analytics: Analyze marketing data and KPIs to measure performance, identify trends, and optimize campaigns for maximum ROI.

Innovation: Drive innovation and experimentation within the marketing team, testing new channels, tactics, and technologies to continuously improve results.

Qualifications & Experience Required

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• Minimum of 8 years of experience in marketing roles with increasing levels of responsibility, preferably in the SaaS or technology industry.
• Proven track record of successfully managing and scaling marketing teams, driving revenue growth, and achieving business objectives.
• Deep understanding of demand generation strategies, lead lifecycle management, and marketing automation platforms (e.g., HubSpot, Marketo).
• Strong analytical skills and proficiency in marketing analytics tools (e.g., Google Analytics, Salesforce) to track performance and optimize campaigns.
• Excellent communication, collaboration, and leadership skills, with the ability to influence and inspire cross-functional teams.
• Creative thinker with a passion for innovation and a willingness to challenge the status quo.
• Results-oriented mindset with a focus on data-driven decision-making and continuous improvement.

What does success look like in this role

90 days

• Full understanding of the Sortly history, business model, GTM and ICP, as well as the underlying related data infrastructure.
• Full transition of day-to-day marketing responsibilities from the Chief Revenue Officer as well as full ownership of marketing OKRs and SNGs (specifically trials/conversions for self-serve and MQLs for sales-assisted, among others)
• Within the first 90 days, the new leader should establish strong rapport with at least 90% of the team, identify key strengths and growth opportunities for each team member, and implement at least one actionable plan that aligns individual strengths with team goals, as measured by team feedback and initial performance improvements.
  

12 months from now

• Full ownership of current marketing functions across paid, organic, direct
• Develop outbound, offline, events muscles thru industries-specific GTM
• Contribute materially to achieve (possibly overdeliver) 2025 plan targets
• Establish themselves as a valued stakeholder of cross-functional initiatives
• Fully established team leader as measured by quantifiable team feedback